As if General Motors hasn’t endured enough turmoil in the last year, Pickuptrucks.com is reporting that GM North America president Mark Reuss is championing the idea of a stateside Holden VE Ute. Pardon us for thinking this issue was dead and buried in 2009, interred in the graveyard of stillborn ideas. Reuss, who ran Holden for GM during the VE’s development, has a soft spot for the admittedly excellent platform that we only shortly knew as the Pontiac G8. While that dalliance was only marginally longer lived than Jay Leno’s move to prime time (the promised G8 Sport Truck was announced and then canceled before birth), Reuss thinks that GMC or Chevrolet could proudly park the Ute in U.S. showrooms.

Rather than let all the hard work done to bring the G8 to fruition go to waste, Reuss is also reportedly looking for a slot for that car, as well. If GM can get the Ute classed as a truck in North America, it might play a significant role in Corporate Average Fuel Economy ratings, and that may be enough reason alone to offer a neo-El Camino. A revised G8 popping up under another GM moniker would be welcomed by the auto punditry, though may still fail to move enough units to make an impact. There’s no denying that niche vehicles such as the Ute and G8 have a following, but we wonder how much focus these efforts are stealing from the pivotal vehicles that must launch and continue to sell without a hitch. As exciting as a Ute might be, a flawless and successfully marketed launch of the new Chevrolet Aveo is likely far more important to GM’s financial health at this point than some hoon sled.

[Source: Pickuptrucks.com]

In a rambling presentation that presented almost nothing of any value, Fred Diaz, CEO of Chrysler’s newly-created Ram brand, did drop at least one little tidbit in passing. Currently the Dodge truck offerings consist of only two vehicles, the full-size Ram and the mid-size Dakota. The long-term fate of the Dakota has been the subject of much speculation but one of Diaz’s slides did mention that Ram was considering a replacement. The key word was “considering.”

Interestingly, the possible replacement would be based on a unibody platform which in all likelihood would be derived from the new Grand Cherokee/Durango architecture. That would be a big departure for Chrysler – jumping into a vehicle type that currently consists of only the slow selling Honda Ridgeline. If Chrysler were to build this vehicle, it would make sense to do something to differentiate it from the big Ram, and perhaps with the right styling and powertrain – perhaps something like the Rampage concept from 2006 – it could be more successful than the Honda.

The current Durango will remain in production until mid-2011 and the new truck, if approved, would not launch until at least then.